Roxy – Cute 2.0
With the ‘Cute 2.0’ campaign, female sportswear brand Roxy redefined the concept of cute, by exploring the challenges faced by their top athletes during extreme sports practice.
Their interviews were converted into animations emphasizing key terms. Shared during the Olympic Winter Games on each athlete’s page, these social assets garnered significant attention, accumulating tens of thousands of Likes and Shares.
Their interviews were converted into animations emphasizing key terms. Shared during the Olympic Winter Games on each athlete’s page, these social assets garnered significant attention, accumulating tens of thousands of Likes and Shares.
- client
- role
- year
- Agency
- broadcasted on
- Roxy
- Design, Animation
- 2022
- /
- Social networks
